A Forum for
the Future of
TV Advertising
TV is in the era of transformation - accelerated by the shifts in consumer behavior and the collective challenges of the last two years. Marketers now require advanced, agile tools in order to buy and measure their campaigns effectively.
They need TV to feel like digital.
The industry continues to evolve, highlighted by new entrants and opportunities for brands to break through. Join us at Forward by Tatari™, where we look forward to the future of TV advertising.
THURSDAY, SEPTEMBER 14TH, 2023
2022 Speakers
Keynote:
Kevin O'Leary
Kevin O’Leary is the Chairman of O’Leary Ventures. He holds investments in over 30 private venture companies across a wide range of sectors. He is a contributor to CNBC, ABC News and Good Morning America and an entrepreneur/investor co-host for the Discovery Channels Project Earth series that explores innovative ways man could reverse global warming implementing large scale geo-engineering infrastructure projects. He is also an investor/host of ABC Television’s four-time Emmy Award winning venture capital reality programs “Shark Tank” and “Beyond the Tank” produced by MGM/Sony/ABC.
Kevin O’Leary is an active photographer, watch collector, guitarist and author of three number #1 bestselling books “Cold Hard Truth”, “Men, Women and Money” and “Family Kids and Money”.
Shruti
Khatod
VP, Growth Marketing
Nutrafol
Will
Flaherty
SVP of Growth
Ro
Philip
Inghelbrecht
Co-Founder & CEO
Tatari
Ty
Conner
Director, Growth Marketing - Offline
Truebill
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Lara
McGowan
VP, Product
Tatari
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Meagan
Finucan
Director, Performance Marketing
Tecovas
2022 Agenda
01
A CLEAR WAY FORWARD
The transformation era of TV has arrived. Our industry has changed drastically over the past few years. Now, we must look forward to collectively capitalize on the next generation of TV advertising.
02
CASE STUDY: BRINGING TV BUYING IN-HOUSE
Managing a media plan is something so inherent to digital marketers; frictionless, nimble, and efficient. But what if you could treat TV the same way? In this session, you'll hear from Ty Conner on how Rocket Money (formerly Truebill) made the leap to in-house TV buying. You'll learn about how they started on TV, what went into the decision to go in-house with Tatari's self-serve platform, and how building media plans have evolved after some surprising test results. Followed by Q&A.
03
FROM PERFORMANCE TO BRAND: THE EVOLUTION OF A DTC MEDIA PLAN
Brand objectives are essential to long-term growth. But how does a company add these to its performance expertise? Hear from three established DTC brands who have moved through the journey of TV advertising; leveraging sponsorships, celebrity endorsements, and upfront buys to elevate awareness and drive results. Followed by Q&A.
04
FIRESIDE CHAT WITH KEVIN O'LEARY
As a leading Shark on ABC’s 4x Emmy Award-winning show, Shark Tank, Kevin O'Leary knows just how important TV is to building a successful brand. Learn how TV and TV advertising has positively impacted his career, as well as propelled his portfolio companies to new heights in this exciting fireside chat. Followed by Q&A.
05
NETWORKING HAPPY HOUR
Cap off the day with drinks and hors d’oeuvres served on the rooftop of 230 Fifth. Connect with fellow marketers and enjoy the beautiful views.
Venue
You’ll have the ability to eat, drink, and network with industry leaders as you take in all that the city has to offer.
FULL ADDRESS:
Santa Monica Proper Hotel
700 Wilshire Blvd
Santa Monica, CA 90401
