A Forum for
the Future of
TV Advertising
THURSDAY, SEPTEMBER 19th, 2024
TV is in the era of transformation - accelerated by the shifts in consumer behavior and the collective challenges of 2024. Advertisers need to stay ahead. Forward by Tatari™ is a forum for the future of TV advertising, giving marketers A CLEAR WAY FORWARD™.
Join 200 industry leaders from top brands, agencies, and publishers for a half day of learning, followed by networking and fun.​
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2024 Speakers
Keynote:
Rohan Oza​
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​​Rohan Oza is the mastermind behind some of the most iconic brands in the consumer space today. Dubbed “Hollywood’s Brandfather” by the Hollywood Reporter, Oza is a global pioneer in celebrity equity deals and is known for transforming groundbreaking consumer products into household names. His revolutionary expertise has led him to appear on numerous national television shows, including his appearances as a Shark on ABC’s long-running, hit show Shark Tank, Good Morning America, and more. Oza’s unique philosophy, ideas, and strategy have earned billions for corporations, brands, and celebrities alike. His strong track record and consistent success have enabled him to identify key trends and leverage those insights to build iconic brands.
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Vineet
Mehra
CMO
Chime
Stacey
Hartnett
VP, E-Commerce & Marketing
Chomps
Marty
Dehler
Executive Director,
Performance Marketing
Disney
Rich
Greenfield
General Partner
LightShed Ventures
Evan
Shapiro
Owner + Cartographer
ESHAP Media
Juliet
Corsinita
Head of Convergent Video & Audio
PMG
Igor
Lebovic
Co-CEO
Honeylove
Sujatha Mamidibathula
SVP, SMB Growth Team, Advertising & Partnerships NBCU
Tihomir
Liptak
CEO
Bodhi
Ryan
Gould
Head, Digital Ad Sales
Warner Bros. Discovery
John
Halley
President, Paramount Advertising
Jon
Steinlauf
Chief U.S. Advertising Sales Officer
Warner Bros. Discovery
Jeff
Lucas
CRO
Tubi
Nik
Sharma
CEO
Sharma Brands
Philip
Inghelbrecht
CEO and Co-founder
Tatari
2024 Agenda
September 19, 2024
Agency Track 11:30 - 2:00PM
11:30
REGISTRATION FOR AGENCIES
Check in and receive your badge. Please arrive no later than 11:50am.
12:00
WELCOME LUNCH
Enjoy lunch with other agency leaders before we kick off the day.
12:30
THRIVING IN THE USER-CENTRIC ERA
The fragmentation of attention has morphed the advertising landscape into a tower of babel - for consumers and media buyers. But it doesn’t need to be that way. Content may be King, but today, Data is the Bloodline - if we know what data to watch and how to use it. Media Cartographer Evan Shapiro shares the rules of the road in for the New User-Centric Era of Media.
1:15
AGENCY PANEL: HOW AGENCIES CAN DRIVE CLIENT SUCCESS ON TV
In this panel discussion, two agencies share best practices for getting brands started with TV advertising. You’ll hear first-hand how they pitch clients to test TV as a performance channel, build media plans, optimize campaigns, and more. Following this panel, there will be a short Q&A.
General Agenda 1:15 - 6:30 PM
Following the agency track, we welcome brands, agencies, publishers, and partners to join us for the remainder of the conference.
1:15
REGISTRATION FOR BRANDS, PUBLISHERS, AND PARTNERS
Check in and grab your badge for the day. Please arrive no later than 1:50pm.
2:00
INDUSTRY OUTLOOK
Over the past 18 months, the TV industry has seen seismic shifts—from the rise of ad-supported models to major changes in sports broadcasting rights and impending mergers. What do these developments mean for TV advertisers? Join Philip Inghelbrecht, CEO of Tatari, and Rich Greenfield of Lightshed Ventures as they break it all down.
2:45
BRAND PANEL: TV AD STRATEGIES FOR EVERY STAGE OF GROWTH
Three industry-leading TV advertisers (and Tatari clients) share their proven tactics for driving success on linear and streaming TV. You’ll hear firsthand how Chime, Chomps, and Honeylove build their media plans, balance their approach to performance and brand-building campaigns, and the results from testing premium spots on sports and reality TV shows. Following this panel, there will be a short Q&A.
3:15
INVENTORY SPOTLIGHTS
Tatari works directly with publishers, not middlemen. In this session, NBC, Paramount, Warner Brothers Discovery, Disney/Hulu, and Tubi take the stage in a fast-paced format. Learn about their new content, established hits, integration & sponsorship opportunities, and ad new formats. Ready. Steady Go!
4:05
FIRESIDE CHAT WITH Q&A
​​Rohan Oza is the mastermind behind some of the most iconic brands in the consumer space today. Dubbed “Hollywood’s Brandfather” by the Hollywood Reporter, Oza is a global pioneer in celebrity equity deals and is known for transforming groundbreaking consumer products into household names. His revolutionary expertise has led him to appear on numerous national television shows, including his appearances as a Shark on ABC’s long-running, hit show Shark Tank, Good Morning America, and more. Oza’s unique philosophy, ideas, and strategy have earned billions for corporations, brands, and celebrities alike. His strong track record and consistent success have enabled him to identify key trends and leverage those insights to build iconic brands.
In this fireside chat, Rohan will share his thoughts on building brands, retail strategies, raising capital, and much more. Open Q&A with Rohan will follow.
4:50
NETWORKING HAPPY HOUR
Cocktails and light bites will be served on NYC’s largest rooftop bar!
Not sure what to expect? Here's a 2 min recap of last year
Venue
230 Fifth is New York City’s premier rooftop destination. With expansive views of the NYC skyline, you’ll have the ability to eat, drink, and network with industry leaders as you take in all that the city has to offer.
FULL ADDRESS:
1150 Broadway
New York, NY 10001
