Forward 2022: A forum for the future of TV advertising

A Forum for

the Future of

TV Advertising

TV is in the era of transformation - accelerated by the shifts in consumer behavior and the collective challenges of the last two years. Marketers now require advanced, agile tools in order to buy and measure their campaigns effectively.

They need TV to feel like digital.

The industry continues to evolve, highlighted by new entrants and opportunities for brands to break through. Join Tatari as we look forward to the future of TV advertising, and celebrate our ability to reconnect in-person - live from New York City.

THURSDAY, SEPTEMBER 29TH, 2022 at 2PM

Speakers

Keynote:
Kevin O'Leary

Kevin O’Leary is the Chairman of O’Leary Ventures. He holds investments in over 30 private venture companies across a wide range of sectors. He is a contributor to CNBC, ABC News and Good Morning America and an entrepreneur/investor co-host for the Discovery Channels Project Earth series that explores innovative ways man could reverse global warming implementing large scale geo-engineering infrastructure projects. He is also an investor/host of ABC Television’s four-time Emmy Award winning venture capital reality programs “Shark Tank” and “Beyond the Tank” produced by MGM/Sony/ABC.

Kevin O’Leary is an active photographer, watch collector, guitarist and author of three number #1 bestselling books “Cold Hard Truth”, “Men, Women and Money” and “Family Kids and Money”.

Shruti
Khatod

VP, Growth Marketing
Nutrafol

Will
Flaherty

SVP of Growth
Ro

Philip
Inghelbrecht

Co-Founder & CEO
Tatari

Ty
Conner

Director, Growth Marketing - Offline
Truebill

Lara
McGowan

VP, Product
Tatari

Meagan
Finucan

Director, Performance Marketing
Tecovas

Agenda

01 A CLEAR WAY FORWARD
The transformation era of TV has arrived. Our industry has changed drastically over the past few years. Now, we must look forward to collectively capitalize on the next generation of TV advertising.

02 CASE STUDY: BRINGING TV BUYING IN-HOUSE
Managing a media plan is something so inherent to digital marketers; frictionless, nimble, and efficient. But what if you could treat TV the same way? In this session, you'll hear from Ty Conner on how Rocket Money (formerly Truebill) made the leap to in-house TV buying. You'll learn about how they started on TV, what went into the decision to go in-house with Tatari's self-serve platform, and how building media plans have evolved after some surprising test results. Followed by Q&A.

03 FROM PERFORMANCE TO BRAND: THE EVOLUTION OF A DTC MEDIA PLAN
Brand objectives are essential to long-term growth. But how does a company add these to its performance expertise? Hear from three established DTC brands who have moved through the journey of TV advertising; leveraging sponsorships, celebrity endorsements, and upfront buys to elevate awareness and drive results. Followed by Q&A.

04 FIRESIDE CHAT WITH KEVIN O'LEARY
As a leading Shark on ABC’s 4x Emmy Award-winning show, Shark Tank, Kevin O'Leary knows just how important TV is to building a successful brand. Learn how TV and TV advertising has positively impacted his career, as well as propelled his portfolio companies to new heights in this exciting fireside chat. Followed by Q&A.

05 NETWORKING HAPPY HOUR
Cap off the day with drinks and hors d’oeuvres served on the rooftop of 230 Fifth. Connect with fellow marketers and enjoy the beautiful views.

Venue

230 Fifth is New York City’s premier rooftop destination. With expansive views of the NYC skyline, you’ll have the ability to eat, drink, and network with industry leaders as you take in all that the city has to offer.