A Forum for
the Future of
TV Advertising
THURSDAY, SEPTEMBER 4th, 2025
TV is in the era of transformation - accelerated by the shifts in consumer behavior and the collective challenges of 2025. Advertisers need to stay ahead. Forward by Tatari™ is a forum for the future of TV advertising, giving marketers A CLEAR WAY FORWARD™.
Join 200+ industry leaders from top brands, agencies, and publishers for a half day of learning, followed by networking and fun.​
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2025 Speakers
Adam
Foroughi​​
​
CEO & Co-Founder,
AppLovin
Philip
Inghelbrecht​​
​
CEO & Co-Founder,
Tatari
2025 Agenda
September 4, 2025
1:15
REGISTRATION OPENS
Check in and grab your badge for the day. Please arrive no later than 1:45PM.
1:45
EVENT STARTS
Emcee will kick the day off.
Industry outlook and the tech needed for the future of TV advertising
2:00
OPENING REMARKS
Philip Inghelbrecht welcomes everyone, housekeeping items, and introduces the agenda for the day.
2:05
INDUSTRY LANDSCAPE
Fireside Chat with Adam Foroughi, CEO of AppLovin.
2:30
TECH TALK
The Product team shares the solutions Tatari is building to push the industry forward.​
BRAND PANELS
Each panel will feature 2-3 client success stories. Featuring CMOs/VP of Marketing.
2:50
WINNING WITH CONVERGENT TV
Linear and streaming work better together —this panel shows how integrated strategies unlock greater results.
3:20
BRAND HALO MEETS PERFORMANCE METRICS
TV drives results across every channel —this panel reveals how brands turn ad spend into measurable business growth.
3:50
SCALE SUCCESS: BE BOLD, WIN BIG ON TV
Think big, act bigger: Super Bowl, sports, and cultural moments at scale.
4:20
FIRESIDE CHAT WITH THE KEYNOTE SPEAKER
35 min session with a Q&A section.
4:50
NETWORKING HAPPY HOUR
Cocktails and light bites will be served on a beautiful open terrace.
Not sure what to expect? Here's a 2 min recap of last year
Venue
The Glasshouse is one of New York’s most striking event spaces. With sweeping views of the Hudson, sky-high ceilings, and outdoor rooftops made for inspired conversations (and really good cocktails). It’s modern, iconic, and the perfect setting to spark your next big marketing move.
FULL ADDRESS:
660 12th Ave
New York, NY 10019
