A Forum for
the Future of
TV is in the era of transformation - accelerated by the shifts in consumer behavior and the collective challenges of 2023. Marketers now require advanced, agile tools in order to buy and measure their campaigns effectively.
They need TV to feel like digital.
The industry continues to evolve, highlighted by new entrants and opportunities for brands to break through. Join us at Forward by Tatari™, where we look forward to the future of TV advertising.
THURSDAY, SEPTEMBER 14TH, 2023
REGISTRATION STARTS AT 1:45PM
Watch Our Forward 2022 Recap
Robert Herjavec is a globally recognized motivational, business, and cyber security leader. For the last 14 years Robert has been well known as one of the Sharks and executive producer of the Emmy-award winning hit show, Shark Tank.
He is a successful, best-selling author and has appeared on stage with crowds from 50 to 20,000 people and with luminaries such as Tony Robbins and Oprah.
VP, Performance Marketing
VP, Media Director
Merlino Media Group
Please arrive before 2:15pm to register and receive your badge.
OPENER: BEN PALMER
Ben Palmer's (PalmerTrolls) show features comedic stories of him trolling hateful commenters on corporate Facebook pages, posing as city governments, and making up fake cases to get on court TV. Ben will be opening our content sessions with a comedy bit focused on the ad tech industry.
A CLEAR WAY FORWARD
The transformation era of TV has arrived. Many drastic changes have taken place; how people consume TV, new ad-supported services, and increased privacy regulations. These present enormous challenges for advertisers and publishers. They must adapt and need a clear way forward.
BUILDING THE FUTURE OF TV ADVERTISING
Tatari is revolutionizing the TV measuring, buying, and selling process with next-gen, state-of-the-art products. Learn about AI’s role in campaign success, advancements in data targeting, and upcoming privacy-focused solutions.
AGENCY POV: BRINGING BRANDS TO TV
In this panel discussion, two agencies share best practices for getting brands started with TV advertising. You'll hear first-hand how they build media plans to test TV as a performance channel, best practices for optimizing campaigns, and more.
BRAND POV: SCALING ON TV
In this panel discussion, three industry-leading clients share their experiences and proven tactics for using TV advertising to achieve business growth. You'll hear first-hand how they've overcome challenges, scaled their TV campaigns, and tested advanced strategies across linear, streaming, and online video. Following this panel, there will be a short Q&A.
FIRESIDE CHAT WITH ROBERT HERJAVEC
Robert Herjavec, lead investor on ABC's Shark Tank, will discuss how TV has propelled his portfolio companies to new heights.
NETWORKING HAPPY HOUR
Cap off the day with drinks and hors d'oeuvres served on the Santa Monica Proper's beautiful terrace. Connect with fellow marketers and enjoy the beautiful views.
Eat, drink, and network with industry leaders at Santa Monica's most talked about luxury hotel.
Santa Monica Proper Hotel
700 Wilshire Blvd
Santa Monica, CA 90401
Free valet parking will be provided for the first 100 guests.
Don't want to drive? Compliments of our elevated ride service partner Alto, please enjoy $15 off 2 rides. Code will be provided after you RSVP.