A Forum for
the Future of
TV Advertising
THURSDAY, SEPTEMBER 4th, 2025
Customer acquisition is shifting fast—paid social is harder, algorithms change quickly, TikTok faces uncertainty, and Gen Z skips Google for creators, communities, and AI. Forward by Tatari™ is where we explore what comes next, giving marketers A CLEAR WAY FORWARD™.
We’re gathering to dive into proven channels that deliver scale and performance alongside the old playbook: from TV reimagined through Tatari, to platforms like Reddit and AppLovin. Hear from the CEOs shaping this shift and from marketers using these channels to scale what’s next.
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2025 Speakers
Steve Huffman​​
​CEO & Co-Founder, Reddit
Steve Huffman is the Co-Founder and CEO of Reddit, one of the largest online platforms in the world. Named one of TIME Magazine's 100 Most Influential People in Al, Huffman has led Reddit through its initial founding, rapid growth in users and advertisers, and, most recently, its IPO and first year as a public company. In 2006, Huffman sold the site and went on to launch another start-up through Y Combinator, an airfare search engine called Hipmunk. He returned to Reddit in 2015 to lead one of the biggest comeback stories in tech—making the platform safer, more welcoming, and more modern. Over the past 10 years, Huffman has led Reddit's evolution across its product (image and video hosting, new app, developer platform, Al-powered search) and ads business (Reddit Pro, AMA tools), growing the platform to over 100 million daily active users and over $1 billion in revenue in 2024.
Adam Foroughi
​CEO & Co-Founder, AppLovin
Adam Foroughi is CEO of AppLovin where he leads vision and strategy. AppLovin makes technologies that help businesses of every size connect to their ideal customers. Adam’s unique blend of product acumen and creative thinking keeps the AppLovin team in motion. Under his leadership, AppLovin has grown to be a global, publicly-traded company, with offices around the world. He began his career as a derivatives trader, where he was inspired by scalable, data-driven trading models to create profitable results. Adam then founded two companies—Lifestreet Media and Social Hour—where he applied and expanded his knowledge of mobile technology. In 2018, Adam received the Ernst & Young Entrepreneur of the Year Award.
![Poppi.AllisonEllsworth_IncMag_MaryKang_32[34].png](https://static.wixstatic.com/media/899b99_b90643c4b3d04ee0be4a2d66e55f36e8~mv2.png/v1/fill/w_455,h_454,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Poppi_AllisonEllsworth_IncMag_MaryKang_32%5B34%5D.png)
Allison Ellsworth​​
​Co-Founder and Strategic Advisor, poppi
Allison Ellsworth is the Co-Founder and Strategic Advisor of poppi – the prebiotic soda brand revolutionizing soda for the next generation. Before founding poppi, Allison discovered the health benefits of apple cider vinegar but struggled with its taste, inspiring her to create a beverage that delivered benefits and great flavor. Allison and her co-founder/husband pitched poppi on Shark Tank, landing a deal that led to nationwide distribution and rapid growth, becoming Amazon’s #1 selling soda brand. Allison leads poppi’s overall brand and creative strategy, pioneering a digital-first approach that built a loyal community of over 850K followers and generated over 2 billion views on TikTok. poppi’s cultural cache has attracted celebrity fans including Hailey Bieber, Kylie Jenner, Billie Eilish, Russell Westbrook, and Jennifer Lopez. Allison was recognized on the 2024 Inc. Female Founders 250 and Austin Woman Magazine’s 2024 Change Makers List.
Alex
Diesbach
​
VP of Digital Marketing
Saatva
Ankur
Goyal
​
SVP Growth
Coterie
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David
De Rosa
​
Head of Paid Media
Gusto
Mavis
Brefo
​
Director of Growth
Calm
Melissa
Lertsmitivanta
​
Head of User Acquisition
Dave
Tricia
LaBarge
​
Sr. Director, Brand Media & Digital Marketing
Ariat
And we’re just getting started—
more standout speakers coming soon
2025 Agenda
September 4, 2025
1:00
REGISTRATION OPENS
Check in and grab your badge for the day. Please arrive no later than 1:45PM.
1:45
EVENT STARTS
Emcee will kick the day off.
Industry outlook and the tech needed for the future of TV advertising
2:00
OPENING REMARKS & INDUSTRY OUTLOOK
Philip Inghelbrecht welcomes everyone, housekeeping items, and introduces the agenda for the day.
2:10
KEYNOTE: REDDIT CEO, STEVE HUFFMAN
Keynote from Reddit CEO Steve Huffman, followed by an open Q&A session.
2:40
TECH TALK
The Product team shares the solutions Tatari is building to push the industry forward.​
BRAND PANELS
Each panel will feature 2-3 client success stories. Featuring CMOs/VP of Marketing.
2:55
WINNING WITH CONVERGENT TV
Linear and streaming work better together —this panel shows how integrated strategies unlock greater results.
3:15
BRAND HALO MEETS PERFORMANCE METRICS
TV drives results across every channel —this panel reveals how brands turn ad spend into measurable business growth.
3:35
SCALE SUCCESS: BE BOLD, WIN BIG ON TV
Think big, act bigger: Super Bowl, sports, and cultural moments at scale.
3:55
FIRESIDE CHAT WITH THE KEYNOTE SPEAKER
30 min session with a Q&A section.
4:25
FIRESIDE CHAT WITH APPLOVIN CEO
Fireside Chat with Adam Foroughi, CEO of AppLovin, followed by Q&A.
4:50
NETWORKING HAPPY HOUR
Cocktails and light bites will be served on a beautiful open terrace.
Not sure what to expect? Here's a 2 min recap of last year
Venue
The Glasshouse is one of New York’s most striking event spaces. With sweeping views of the Hudson, sky-high ceilings, and outdoor rooftops made for inspired conversations (and really good cocktails). It’s modern, iconic, and the perfect setting to spark your next big marketing move.
FULL ADDRESS:
660 12th Ave
New York, NY 10019
